For shoppers
A playful first look at the winter collection, with a personal photo to take away.
STYLE STUDIO / WINTER COLLECTION LAUNCH
The
Winter Edit.
See the season.
On you.
Launch the winter collection with a look that feels personal. Discover what’s new, see it on yourself and take the inspiration into store.
See it in action ↓A proposal by Aikyam for BurJuman
STYLE STUDIOYour next look
is right here.
is right here.
01Style Studio on rental
2Weeks
Proposed activation
Proposed activation
WinterCollection launch
QRA photo to keep
01 / OVERVIEW
A new season.
A personal invitation.
“I wonder how that would look on me.”
As winter collections arrive at BurJuman, Style Studio brings them to life. Visitors choose a new-season look and see themselves wearing it live on screen, without changing clothes.
THE PROPOSAL
BurJuman rents one Style Studio for a proposed two-week activation to launch the winter collection. Brands select their new-season looks. Aikyam brings the experience together.
02 / THE IDEA
See a look.
Make it yours.
Give the new winter collection a memorable introduction. From light layers to evening looks, shoppers discover what the season could look like on them.
WATCH THE WORKING EXPERIENCE
A new outfit.
In the moment.
This is Aikyam’s working demonstration on a laptop. Live outfit replacement has also been tested on the proposed unit.
Original demonstration footage
IMAGINE IT AT BURJUMAN
One visit.
A whole new look.
03 / THE EXPERIENCE
One studio.
Many possibilities.
One rented Style Studio puts the winter launch in the spotlight.
Each brand selects a top, a bottom or a complete outfit from its new winter collection. Visitors choose a look, see it on themselves and keep a photo.
- Width
- 60cm
- Height
- 175cm
- Depth
- 45cm
Unit dimensions. Shopper and queue space agreed with the mall.
See the style here. Find your fit in store.
THE SHOPPER STORY
Choose. Try.
Make it yours.
Follow one visit, from the first look to a photo worth keeping.
STEP 01 / DISCOVERY
Start with
your category.
Choose Male, Female, Boy or Girl. Then explore the winter collection.
Children take part with a parent or guardian.
Illustrative screens. This proposal does not collect visitor details.
THE WINTER EDITBURJUMAN
Style Studio01 / 05
04 / WHY BURJUMAN
More than a look.
A reason to explore.
A fresh way to bring shoppers and fashion brands together for the winter launch.
For brands
A shared spotlight for their winter arrivals, inspiring shoppers to continue the discovery in store.
For BurJuman
A focused two-week experience that brings the winter launch to life and gives visitors a reason to explore what’s new.
BRINGING IT TO LIFE
The mall invites.
The brands inspire.
We recommend offering participation as a tenant benefit. BurJuman decides the terms.
Set the stage.
Rent one unit for two weeks, choose its location and invite fashion retailers.
Choose the looks.
Select new winter arrivals and approve how they appear on screen.
Bring it together.
Provide the rental unit and prepare the winter experience, with activation support agreed before launch.
Proposed activation timeline
Two weeks, timed to the winter collection launch. Exact start and end dates to be agreed with BurJuman.
What success looks like
Shoppers taking part, favourite looks emerging and photos being saved. Store visits can be tracked if agreed with retailers.
Before launch ＋
Agree the brands, two-week launch window, location, visitor details, staffing and activation support. Marketing permission is optional. Children join with a parent or guardian. Rental pricing and service terms follow separately.
THE WINTER EDIT / STYLE STUDIOLet winter start
with “That’s so me.”
Next: agree the two-week winter launch window, choose a location and invite the first brands.
Watch the demonstration ↑